[effective web strategy]

Discover the 3 Essentials of an Effective Web Strategy

An effective web strategy has three components:

  1. Website Development
  2. E-marketing and Search Engine Optimization
  3. Hosting, Analytics and Maintenance

The Essence of Website Development

Just as it’s vitally important to make a positive first impression when a new guest walks into your salon or spa, the visual impact of your website should be immediate and intriguing. Visitors to your site should be captured by its aesthetic appearance and continue to be impressed by its ease of use.

Beyond being attractive, your site should enable prospects to explore your salon or spa interactively, learning about your products and services with a single click.

Smarter Salon excels in helping you recreate the unique experience of your salon and/or spa in a rich internet environment. We combine the art of graphic design with the science of information architecture to turn website visitors into well-informed, long-term clients.

The Essence of E-marketing

Consumers today demand instantaneous access to information, and increasingly use electronic tools to research services and products before they make buying decisions. Instead of paging through the phone book, more and more prospects use Google and other search engines to find salons and spas in their area. Smarter Salon’s search engine strategies are second to none, enabling current and prospective clients find your salon quickly and consistently. We also employ other tools to promote your site, including:

  1. Registering your business with local Google, local Yahoo, and other search engines that offer free listings
  2. Using sponsored keyword campaigns such as Google’s Adwords to promote your services
  3. E-Blast (direct email and newsletter software) campaigns to announce events and specials 
  4. Blogs to communicate new ideas and encourage interaction with your clients.

These tools and many others can drive an amazing amount of traffic to your website. Smarter Salon works with you to determine which tools best meet your business objectives and fit your marketing budget.

The Essence of Hosting, Analytics and Maintenance

Once you’ve established your online presence, you don’t want to get bogged down in technical details. But if you rely on several companies to keep your website up and running, you’re likely to get the runaround. For example, when your site goes down or needs updating, you call your marketing company, who calls the web designer, who contacts the web hosting company... and then you all wait. The hosting company gets back with the web designer, who calls the marketing company, and...you get results long after you expect. You’ve spent time chasing down answers that could be better spent building your business.

That’s why Smarter Salon integrates hosting, analytics and maintenance into one streamlined process. Rather than a piecemeal approach, we offer you dependable hosting, easyto- understand reports of your site’s productivity, and regular updates that require a minimal amount of your time.

Learn more about Hosting, Analytics and Maintenance.