[enhance your bottom line]
See how Smarter Salon can Enhance your Bottom Line
As you well know, in business today, appearance counts as never before. You want your spa or salon to be viewed in the most positive light, but you suspect that your current marketing efforts are leaving potential clients in the dark.
Many salon owners are frustrated with the high cost and inflexibility of local phone directory ads and the sluggishness of direct mail, where minimal response rates take months to materialize. Any increase in revenue from these expenditures is eclipsed by their high cost and low rates of return.
Fortunately for the salon and spa industry, the internet has leveled the playing field. Even small salons can afford a substantial online presence. The interactive nature of a website is infinitely more effective in attracting new clients and promoting your services than a coupon in a local mailer or a newspaper ad. Online marketing is unrivalled in its ability to target a market segment, track the results of your promotion instantaneously, and fine-tune your campaign to improve results.
Unfortunately, not all salons take advantage of the strategies and cost savings only the internet offers. Too often, salons have no online presence, or start with a bargain-basement website that doesn’t reflect the quality of their services. The difference among websites is as dramatic as the difference between a hair design by Vidal Sassoon and a ten-minute hair cut from a discount chain-a distinction that prospects are quick to recognize.
Making the transition to web-based marketing isn’t as complicated as it seems-it’s all about choosing the right firm to help. That’s where Smarter Salon comes in. We combine beautiful design, brilliant information architecture, and proven marketing strategies to create one of your company’s most valuable assets-- your website. And we are unique among web developers in our inside knowledge of the beauty and wellness industry, evidenced in our membership in the Professional Beauty Association and The Salon Association.
Smarter Salon's Smart Market Systems will integrate your current marketing efforts into a productive online presence that will attract new clients, encourage customer loyalty, and sell more add-on products. We’ve helped many of our clients generate 25% or more new client leads per month, while reducing their marketing and advertising costs by more than 50%. For salons and spas, our formula is simple: attract more clients at less expense, and let the extra dollars fall where they belong...to your bottom line.